A South Australian company whose software is used at major sporting venues across the globe has grown its exports to $7.3 million in the United States.
MyVenue’s point-of-sale (POS) software is found in 78 major venues across the US, Canada, UK and Australia, including the home of two of this seasons NFL Playoff teams, the Miami Dolphins and “America’s Team” the Dallas Cowboys.
The company’s growth in the US in the last 12 months followed targeted support from the Department of Trade and Investment, including customer introductions, industry advocacy and being presented at key trade events.
MyVenue, which launched in 2020 and secured its first customer in the US in 2021 has experienced phenomenal growth.
The POS solution also includes a mobile ordering app, online portal for corporate box orders, self-service kiosk, real-time dashboards and full inventory control.
Trade and Investment Minister Nick Champion visited America during a trade mission last year and experienced MyVenue’s leading-edge technology firsthand.
In Australia, MyVenue is deployed in prominent hotels, cafes, community sports clubs and retirement villages.
Major venues using the MyVenue POS solution include:
*Hard Rock Stadium home of the Miami Dolphins in the NFL, the Miami Formula 1 Grand Prix and Miami Open Tennis Tournament
*AT&T Stadium home of the Dallas Cowboys in the NFL
*Lucas Oil Stadium home of the Indianapolis Colts in the NFL
*State Farm Stadium home of the Arizona Cardinals in the NFL and host of Super Bowl LVII (2023)
*Wrigley Field home of the Chicago Cubs in Major League Baseball
* The $2.3 billion MSG Sphere an iconic entertainment landmark on the Las Vegas strip
*Videotron Centre an 18,500 seat venue and one of Canada's largest arenas
The company won the National Small Business category at the Australian Export Awards in November 2023.
MyVenue also recently signed a reseller agreement with a UK partner resulting in sales growth in the broader British hospitality sector. In 2024, MyVenue will continue its expansion throughout the US, Canada and the UK.
In December 2023, the Malinauskas Labor Government appointed John Elink-Schuurman as its new Washington DC trade office director. The office joins other US-based South Australian trade offices in Houston, San Francisco, and New York City.
South Australia currently has its largest ever overseas trade office footprint.
Quotes
Attributable to Nick Champion
We are working to assist South Australian companies looking to enter new markets and support them in making business connections and forming relationships that lead to contracts.
MyVenue’s innovative software is making a real difference to sporting and hospitality venues around the world and I’m delighted that our Government has been able to support MyVenue in their endeavours to grow their business in the US.
Attributable to MyVenue chief executive officer Tim Stollznow
Growing a global business from Adelaide is fun and rewarding as well as hugely beneficial to South Australia.
The Lot Fourteen precinct and overseas trade officer support offered by the State Government has helped MyVenue grow our expert markets.
