Six leading South Australian marketing, design and advertising companies have been appointed as a panel of suppliers for the South Australian Tourism Commission.

The local agencies will deliver the SATC’s ongoing creative thinking to interstate and overseas markets, including the next major advertising campaign later this year.

The Creative Services panel members appointed are all established South Australian companies and existing exporters of creative thinking to interstate and overseas markets.

The six agencies appointed are Frame Creative Pty Ltd, Kojo Studios, Simple Integrated Marketing, Showpony, Nation Creative, and Fuller Brand Communication.

The South Australian Government made an election commitment to ensure a South Australian company delivers the SATC’s major tourism marketing campaigns through a new creative services contract.

One of the SATC’s key roles is to promote South Australia domestically, to ensure visitation and expenditure continues to grow and tourism operators are supported through competitive and creative domestic marketing campaigns.

South Australia is currently at a record high tourism expenditure, with $8.3 billion spent by visitors across the state in the 12 months to December 2022 on the back of strong events and festivals, increasing interstate and international visitation, and strong intrastate tourism spend.

The Creative Services panel has already been briefed on the first major campaign requirement for the SATC with a new campaign expected in September 2023.

Quotes

Attributable to Zoe Bettison

The appointment of the panel signals a new way of working for both the agencies appointed and the SATC.

This panel has been set up with the spirit of collaboration in mind, where agencies are encouraged to work together in the delivery of SATC’s future marketing campaigns – as opposed to relying on a primary lead agency.

By the joining up of some of South Australia’s best creative minds and talents, we’re looking to foster increased creativity and deliver stronger creative outcomes for our state’s tourism industry